Amazon is asking its U.S. Prime Video subscribers to pay significantly more for an ad-free experience, but it is sweetening the deal with a handful of new perks. The company has rebranded its ad-free add-on as Prime Video Ultra, raising the price from $2. ...

Prime Video‘s home screen has looked the same for years, with rows of tiles that rarely matches what you actually want to watch. Amazon is betting AI can change that, and Jeff Bezos is personally driving the effort. Bezos reportedly directed Prime Video ...

The cost to remove ads will rise from $3 to $5 per month starting in April, with new features like 4K video being added to the premium offering now titled 'Prime Video Ultra.' By Alex Weprin Senior Editor The cost of streaming Amazon‘s Prime Video ...

Amazon is expanding Shop the Show again, this time with additional features to make it easier for customers to shop while they watch. With Shop the Show, customers can open the Amazon app while watching a show or movie on Prime Video and instantly find products being shown on screen.