Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

The retailer is partnering with PAR Technology to launch a platform that connects customer engagement with enterprise-wide ...

Customers like to feel seen. They like to feel rewarded. And these feelings don’t just affect their willingness to come back; they affect their happiness. So, for a small business looking to build and ...

Every industry has companies competing on price and promotions, and they do attract attention from consumers. What many don’t do is nurture long-lasting loyalty.​ ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

In an era where free upgrades seem to be scarce, these airlines are still rewarding the most loyal travelers.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

American Airlines has started to add new benefits to AAdvantage Business, the corporate loyalty program geared toward small and midsize companies it launched in October 2023, the carrier announced ...

Imagine a hotel loyalty member who is checking in for a work trip. As he completes the process on the app, he gets a customized offer: a discounted rate at the hotel’s brand partner, a popular yoga ...

The writing has been on the wall regarding loyalty programs for a long time. Marriott declared in 2019 when it unveiled Bonvoy that the loyalty umbrella, which consolidated Marriott Rewards, ...

"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new membership tier.

Africa’s loyalty market is shifting to mobile wallet-linked, personalized rewards, creating opportunities in retail, travel and partner ecosystems while elevating data privacy needs.Dublin, Sept.