While there's no question that artificial intelligence (AI) is transforming marketing, there are other significant developments impacting our industry. As the founder and CEO of a performance ...

BDO USA reports that generative AI helps retailers forecast demand by analyzing real-time data trends, improving inventory ...

Data is the oil that fuels the AI gold rush; machines need it to understand the world and help us solve its most pressing problems. But the way we use, collect and store data is evolving as quickly as ...

Key data privacy and cybersecurity developments in 2023 and emerging trends for 2024, including information on federal and state regulatory guidance and enforcement, as well as cross-border data ...

Here's what you need to know about the key data analytics trends CIOs and IT leaders face in 2026. Data used to be an operational byproduct, but in today’s enterprise, it’s now the core input that ...

Though the AI era conjures a futuristic, tech-advanced image of the present, AI fundamentally depends on the same data standards that have been around forever. These data standards—such as being clean ...

Google Analytics has a new trend change detection feature. It detects gradual long-term metric changes, not just spikes. Monitoring trends allows quick investigation into potential SEO issues. Google ...

Data brokering has become a multi-billion dollar industry, with the personal data of millions across the world being accumulated and traded in the hope of driving corporate growth while promising ...

When you dive into Excel, you quickly realize the power it holds for data analysis and prediction. Two of the most potent tools at your disposal are the TREND and FORECAST functions. These functions ...

An examination of key data privacy and cybersecurity developments in 2024 and emerging trends and risks for 2025, including information on federal and state regulatory guidance and enforcement. The ...