When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language ...

have you ever wondered what the difference is between tags and keywords or did you not even know that there was a difference well today Jen and I are going to tell you everything you need to know ...

Microsoft has recently introduced a new tagging feature in Microsoft 365 as a way of helping users to locate documents more quickly. Some may be quick to point out that tagging is not entirely new to ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...