Google may have escaped major penalties in a landmark search monopoly ruling, but will the search giant survive the rise of LLMs and changing user behavior?
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how ...
Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...
Search engine optimization has always evolved, but the changes unfolding in 2025 are reshaping the digital landscape in ...
OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and ...
Tuesday, at Google I/O, Google’s CEO, Sundar Pichai keynote led with how AI is transforming Google Search, Liz Reid, Google’s head of Search, called AI Mode the future of search (see video). With all ...