Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How ...

Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and ...

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

At SMX West last month, Google offered early looks at the new customer value reporting and value rules in Google Ads. The company first teased these features in the Google Ads UI at Google Marketing ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Opinions expressed by Entrepreneur contributors are their own. Concerns about privacy, coupled with advertisers’ desire for information, present quite a quandary for Google. How have the powers that ...

Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a ...