For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci is making a stronger commitment to the Roblox community with the launch of what’s described as a new “gathering place” for likeminded metaverse enthusiasts. The space, formally known as Gucci ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MILAN (AP) — Anyone whose virtual alter ego ...

Roblox has become incredibly popular over the years with user-created content that is purchasable using the in-game currency 'Robux,' helping to spur it on. Most items sold during the Gucci Garden ...

Gucci is putting down real roots in the metaverse. After installing a number of temporary experiences in Roblox, the global gaming platform, Gucci on Friday unveiled Gucci Town, a permanent ...

The Gucci Virtual 25 sneakers are designed by Gucci creative director Alessandro Michele and feature a chunky, neon green and pink look that might not be for everyone. But they feel appropriately over ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MILAN (AP) — Anyone whose virtual alter ego ...