46 years after it was filmed by up-and-coming British filmmaker Ridley Scott, the heartwarming ad will return to TV's tonight after the BFI National Archives extensively restored it. Filmed in 1973, ...

Forty years ago he struggled up the cobbled hill with his baker's bicycle and created one of the most famous scenes in TV history. And when Carl Barlow was invited back to Shaftesbury in Dorset he ...

Hovis has signed up celeb chef Tom Kerridge as the face of its new TV campaign. Premiering on 17 May on ITV, the advert will champion the brand’s new posh Bakers Since 1886 range. The ad depicts a ...

PREMIER FOODS’ nostalgia- led relaunch of its Hovis brand helped the group steal a 25.7% share of the wrapped bread market in a “solid” start to 2009. PREMIER FOODS’ nostalgia- led relaunch of its ...

THE image was an instant 'ad classic'. A small boy pushes a bike laden with loaves of bread up the cobbled street of a northern English town to the strains of Dvorak's New World Symphony. THE image ...

The new Hovis ad tells the story of modern Britain through a series of iconic images (Suffragettes, soldiers marching off to World War I, the Blitz). The idea is that Hovis has always been there, on ...

Hovis’s ad for its Rustic White Bloomer was cleared by a watchdog (ASA/PA) Adverts for “rustic” and “authentic” Hovis bread have been cleared by a watchdog following complaints that the loaves are ...

It's bread rolls at dawn as Hovis takes on market leader Warburtons with its latest sepia-tinted advert - featuring a lass rather than a lad. Hovis's follow-up to the blockbuster Go on Lad ad first ...

A Grade II listed cottage on the picturesque British hill featured in the iconic 1970s Hovis advert has sold at auction - for just £165,000. The three-bedroomed house along Gold Hill in Shaftesbury, ...

A run-down cottage on the iconic hill made famous by the Boy on the Bike television ad for Hovis bread has sold at auction for "ten per cent" over its guide price. The Grade II Listed building in ...

Adverts for “rustic” and “authentic” Hovis bread have been cleared by a watchdog following complaints that the loaves are made using automated industrial techniques and contain “artificial” ...