A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?

Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable ...

Instagram Reels have emerged as a powerful tool for individuals and brands alike to captivate audiences and expand their online presence. This comprehensive guide delves into the strategies and ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

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Instagram is testing a new feature that would make it impossible for users to skip an ad. And it may just be the way some Instagram-obsessed users solve their addiction. Instagram confirmed to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...