Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Every consumer is familiar with the concept of bundling and they like it. It is why McDonald's creates ready-to-order meals, insurance companies give discounts when you have home and auto policies ...

Product bundles group items as a package deal at a discounted price and it is an innovative strategy that businesses can leverage to maximise their success during single-day marketing campaigns, says ...

Independent mobile app and games developers have it really tough. If you don’t belong to a major platform or game studio that will be able to significantly invest millions in your marketing or ...

From exciting holiday calendars to money-saving multipacks, bundles and kits have been a hit among shoppers for decades–so much so that 10 to 30 percent of e-commerce revenue hails from product bundle ...