Sports toys do more than just introduce organized sports—they help kids improve their focus, coordination, balance and more.

As official brand ambassadors, they’re giving back to the organization that first set them on their paths, championing the Youth Sports Alliance’s mission to ensure every child has the opportunity to ...

Editor’s note: This story is part of Peak, The Athletic’s desk covering leadership, personal development and performance through the lens of sports. Follow Peak here. Greg Olsen played in the NFL for ...

If a kid genuinely wants to play a sport, then being around like-minded kids of a similar level is going to be fun—and try-outs can help them get there. Not to mention the fact that being on a ...

A 90-acre youth sports complex, Rockrose Sports Park, is being built in Amarillo, Texas. The $30 million project by the nonprofit Kids, Inc. is entirely funded by private donations. Construction is ...

For too many families, the costs and culture of organized sports keep kids — especially youth of color and girls — from ...

One of my daughters loves tennis; she’s always scanning our neighborhood parks for a brick wall she can volley against without accidentally pelting other kids with balls. She does this even though we ...