The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

To celebrate Evie's birth, Hasbro teams with the superstore to release an assortment of retailer-exclusive merchandise depicting the baby pig and the freshly minted family of five. By Erin Lassner ...

The Peppa Pig family recently grew a bit larger with the arrival of Evie, an adorable new piglet that’s already become a fan favorite. Peppa Pig is one of the biggest animated shows on the market, ...

Update 2: Walmart restocked the Baby Evie Peppa Pig toy on July 11. We don’t anticipate it to stay in stock for long! Update: To quote the infamous sass machine, Peppa Pig, “it’s not fair!” but, ...