When you create a press kit, you must fulfill two main aims: promoting the brand and message of your organization, and meeting the needs of working journalists who cover your field. You need the press ...

I recently reached out to the listed PR contact of a well-known, international company. I was hunting for usable images of its offices or products to publish as part of an interview series featuring ...

One of the biggest mistakes actors make is not having a press kit. A press kit is useful for many things. It sells you to agencies and enhances your work by showcasing your achievements and work. A ...

Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

A business will typically prepare a press kit in conjunction with some important announcement to be made in a public forum—at the company’s headquarters, at a hotel, at a conference—to which members ...