Let’s talk about language. Because in politics, language isn’t just what you say — it’s what people hear. And if there’s one thing I’ve learned from decades of helping brands and campaigns get their ...

Elon Musk, in a move that surprised approximately no one who's been following his X feed, launched the "America Party.” His stated goal? To challenge the "uniparty" system of Democrats and Republicans ...

WASHINGTON - Henry Ross Perot, in addition to being a successful businessman, was one of the most successful third-party candidates in modern American history. "He was different. He was ...

A new third party created by a billionaire, born out of frustration with the ballooning federal deficit and the two-party system. We’re talking about Ross Perot’s Reform Party, of course. The ...

DALLAS -- H. Ross Perot, the colorful, self-made Texas billionaire who rose from a childhood of Depression-era poverty and twice ran for president as a third-party candidate, has died. He was 89.

Ross Perot contributed nearly $850,000 last month to the effort to promote his expected bid for the White House, campaign reports showed Friday. That brings to $1.26-million the amount he has spent ...

The hushed crowd of volunteers and staff didn't know what to expect when they gathered in the conference room at Ross Perot's north Dallas campaign headquarters last July 18. Two days earlier the ...

President Bush's campaign team recognizes that he could be in danger of losing the November election to Ross Perot, the campaign's top strategist acknowledged in an interview aired Saturday. "We ...