Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 ...

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most ...

In the midst of the worst recession since the 1930s, consumers credit media advertising with influencing their purchase considerations, according to a study released by Yankelovich and the TVB. The ...

Design by Cara Jhang Buy this photo. With the influencer marketing industry on the rise, University of Michigan researchers studied the effects of certain video elements used in influencer marketing ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, in partnership with Isobar, a global digital agency; RLTY CHK, an ...

An economic analysis commissioned by a coalition of leading U.S ad trade organizations concludes that the combined direct and indirect effects of U.S. ad spending has a relatively minor impact on ...

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and ...

Children’s health advocates are calling on fast-food restaurants to further restrict marketing of unhealthy food to children on television, across social media and in their establishments after ...