Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As digital marketers, our goal is to create personalized experiences for customers while ...
Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...
Collection of customer data has brought marketers to a turning point: do you stand on the side of exploitation or relationship building? As marketers, we’re hungry for data. We want it to improve the ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...
Data collection in a world that has heavily transitioned to an online setting is one of the most vital business tools available to companies to grow their marketing base and revenue. Cookies and tags ...
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Data Delirium: Why and How You Should Embrace Big Data
Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...
A small business with a good data management strategy can have as much success in collecting, leveraging and profiting from data as larger companies. In fact, the relationships small businesses ...
Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...
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