While there’s no arguing that the only worthy measure of how consumer product marketing works reflects sales and profitability, grain-based foods in America is well aware of outcomes that are ...

Long before Alien (and longer still before his still-famous “Big Brother” Apple ad), Ridley Scott made a rather modest television commercial for Britain’s Hovis bread. Filmed in 1973, the spot — which ...

In the 1980s, a young filmmaker named Ridley Scott made a beautiful, nostalgic and slightly hokey commercial for Hovis, a national brand of bread in Britain. It documented the most-beloved principles ...

The owners of Hovis and Kingsmill, two of Britain's leading bread producers, are in talks about a historic merger amid a decades-long decline in the sale of supermarket loaves. Sky News has learnt ...