Deep respect for cultural diversity and the safeguarding of heritage sites represents yet another critically important ...

The young man at the airport approached me with a nervous smile and a hint of hesitation. He was from the Ministry of Tourism, he explained. Would I be so kind as to fill out a survey on my stay in ...

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the ...

Dubai: Pakistan Prime Minister Muhammad Shehbaz Sharif has called for an ambitious, comprehensive action plan aimed at unlocking Pakistan’s vast tourism potential by developing 20 new tourist ...

High season in the cooler climes of the Neelum Valley, the tourist centre of Pakistan administered-Kashmir, begins in May as temperatures around the rest of the ...