Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, ...

Bing is testing a new 'One Last Step' human verification screen before displaying search results, part of a broader trend of search engines adding anti-bot measures. An SEO professional and SERP ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their search a change that could make finding the right product easier. An SEO ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2023, the ...

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with ...

June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board. June 19 saw Alphabet’s annual shareholder meeting take ...

In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues ...

Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps ...

It’s time for my second review here at SEW, and I couldn’t be more excited. Today, I’m diving into SERanking and analyzing its features, just as I did in my SerpStat review, which I hope you enjoyed.

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial. With ...